E1. Jump 2 Digital

10,000m2, 8,000 attendees, 24h of assembly and 10h of duration.
These were the initial conditions for the ephemeral design that was to be distributed and hosted the 2nd edition of Jump2Digital, an event focused on job opportunities in the digital world, organized by the Mobile World Capital Foundation.

With the chosen materials and lighting design, it is sought to physically recreate the digital network, with exposed structures and absence of natural light, the experience resembles the feeling of unreality and loss of notion of time caused by the use of technology and the internet.

The distribution was a challenge, we chose to design a modular system that formed separators and supports of signage and lighting. With its position we direct the flows of the great influx that the day had. Due to the ephemeral duration of the event and the scale of the space, scaffolding is chosen as the basis of the structures. Accompanied by polycarbonate plates to be recycled for another assembly, lighting and applied graphics, we reduced the resulting waste at the end of the day and seeking efficiency in the design process.